Mobile marketing has been experiencing tremendous growth the last years. People now use their cell phone to send text messages more than voice calls. People carry their cell phone with them everywhere and if you are looking to reach your customers, text message marketing provides the solution.
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The phone stopped being used just for calls years ago. 72% of mobile subscribers exchange 664 SMS / month comparing to only 176 phone calls.
This means that 1.8 trillion SMS are being sent every year and this numbers keeps increasing.

